Branding & Identity
Ana Sofia -Gonzalez Villareal
As part of our Master's Programme Collaborative unit, we were asked to collaborate with students from the London College of Fashion to create a unique visual system for their annual graduate show.
Our collaborative team worked closely with fashion design student Emi Tanimura to showcase her innovative collection.
'The Survivalist' is a transformative garment collection which helps the wearer adapt to any environmental circumstances.
Similar to 'The Survivalist', many unforeseeable changes occurred due to the global pandemic, project outcomes changed and the show went through many stages of transformation.
We had to quickly adapt and work against all odds to deliver a digital promotional package for the graduating student.
Takeaway print pieces designed to capture the essence of the art direction.
A series of digital posters designed to be used online and on social media.
A short promotional video was designed to capture the essence of transformation in the designer's garments.