London Design Festival 

X London College of Communication

Design Action

Service

Branding & Identity

Client

London College

of Communication

Design Team

Niharika Mishra

Hessa Alhabbad

Ana Sofia -Gonzalez Villareal

Year

Mo Zhou

Rosa Damn

Flavia Mazzoni

2020

LDFFission4.jpg

Proposed Concept

Fission.

As part of our Master's Programme Collaborative unit, we were asked to pitch exciting branding solutions for an upcoming design exhibition. This event would be hosted at London College of Communication as part of the London Design Festival event in 2020. 

The "Design Action" exhibition at LCC intends to be a celebration of design research, innovation and the exchange of creative knowledge.

Our team strived to develop three dynamic, flexible and distinctive directions, which embodied the spirit of "design action" and reflected the school's manifesto.

 

Our research led us to draw analogies between design action and nuclear fission.

The action of design is an intricate process where every action sparks a new one and leads to new thoughts and idea.

 

The fission concept speaks to the realisation that a design process is not linear but explores many different directions, research areas and disciplines before reaching the final result.

LDFFission1.jpg
LDFFission3.jpg

Stickers

Sticker collection handed out

upon entry.

WindowDisplay1.jpg
LDFFission2.jpg
LDFFissionMockups-05.jpg

Custom Typeface

A beautiful custom typeface and type treatment was designed to show constant moments caused

by fission reactions. 

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Event Application

An app designed to help guests navigate through the exhibition and keep track of scheduled events.

Event Page

Digital banner created for online promotional activities. 

© 2020 by Monique Youngyuen