Fender
Service
Package Design
School Project
Academy of Art University,
San Francisco
Year
2011 - 2016
The challenge was to build an exclusive line of home appliances for Fender without diminishing its rock-n-roll persona, whilst still appealing to its core audience.
This design project is not associated with the original Fender brand.
The Full Lineup
House and lifestyle appliances "designed" for the Fender enthusiast.
The Design Process
A curated selection of sketches produced during the early development stages of this project.