FenderLogo2.jpg

Fender

2011 - 2016

PROJECT TYPE

STUDENT WORK

Package Design

Academy of Art University
San Francisco

The challenge was to build an exclusive line of home appliances for Fender without diminishing its rock-n-roll persona, whilst still appealing to its core audience. This design project is not associated with the original Fender brand.

Fender2.jpg
Fender7.jpg
Fender6.jpg
Fender4.jpg
Fender8_edited_edited_edited.jpg

Product Number for each piece in the Collection

Fender5.jpg
Fender9.jpg

The Design Process

A curated selection of sketches produced during the early development stages of this project.