Fender

Service

Package Design

School Project

Academy of Art University,

San Francisco

Year

2011 - 2016

Fender

The challenge was to build an exclusive line of home appliances for Fender without diminishing its rock-n-roll persona, whilst still appealing to its core audience. 

This design project is not associated with the original Fender brand.

Fender8_edited.jpg

Product Number for each piece in the Collection

Fender Product Lineup

The Full Lineup

House and lifestyle appliances "designed" for the Fender enthusiast.

The Design Process

A curated selection of sketches produced during the early development stages of this project.

© 2020 by Monique Youngyuen