BangkokAirwaysLogoBanner.jpg

Bangkok Airways Rebrand

2011 - 2016

PROJECT TYPE

STUDENT WORK

Branding & Identity

Academy of Art University
San Francisco

Bangkok Airways is a domestic and international airline from Thailand. Since its establishment in 1968, the company’s image and identity have remained the same. 
 
To update the brand’s visual image, a brand new identity system was introduced to bring new life to an established brand.

Book3_1.jpg

Current Logo

This is the logo mark which is still being used by the company.

Bangkok Airways12.jpg
Bangkok Airways11.jpg
Bangkok Airways9.jpg

Plane Design

The design utilizes the form of the logo.

Brand Guidelines

BangkokAirways Spreads2.jpg
Gravity-Businesscards-Mock-up.jpg
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Bangkok Airways Process Book.jpeg

Logo Development

A curated collection of sketches designed during the course of this project.