Bangkok Airways Rebrand
Service
Branding & Identity, Print, Art Direction
School Project
Academy of Art University,
San Francisco
Year
2011 - 2016
Bangkok Airways is a domestic and international airline from Thailand. Since its establishment 1968, the company’s image and identity has remained the same.
To update the brand’s visual image, a brand new identity system was introduced to bring new life to an established brand.
Current Logo
This is the logo mark which is still being used by the company.
Colour Variation
This is the commonly used logo variation that could be easily implemented on any promotional application.
Black & White Variation
Every good identity must work as a solid black and white mark. These variations are suitable for designs on dark backgrounds.
Brand Guidelines
Logo Development
A curated collection of sketches designed during the course of this project.
