CAPTURING COLOR _

SOLUTION

Lomography is a company and community dedicated to experimental film photography.
A medium that is not commonly used today.

The new campaign plans to reintroduce and reinvent a new creative lifestyle that has been overlooked, due to the increasing developments of digital cameras. 
It hopes to inspire a new generation of film photographers.

OBJECTIVE

Create a new promotional campaign for an existing brand. The new campaign will update the brand’s mission and provide a new persona, while also maintaining
the current target audience and appeal to a new market.